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Ads on Rutube

16.06.2026

A post in support of everyone suffering from impostor syndrome.

I've been watching World Cup match highlights on Rutube. Watching whole matches takes too long, and they're mostly on late anyway, so highlights are just the thing. I tried YouTube, but you run into fakes and all sorts of junk, so I had to go this way.

Ads on Rutube are very aggressive, I get shown at least 3 ads per 6–8 minute video. And the one that comes up most often is some strange ad with Yura Borisov. I must have watched it about 20 times by now, and the most interesting thing is that I still don't know what it's advertising. There's something about fashionable, then something about eternal. But right at the moment when they should name what's being advertised, the "Skip" button becomes active for me :)

So people got together for a shoot, invited a famous actor, who was probably paid a lot of money. They did all of it, recorded it, edited it. And at launch nobody thought to check that the company's name is heard (or at least shown) before most viewers skip the video.

And you're still worried you'll do something wrong in your work? Don't worry, you'll do just fine!

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